Women's Tennis in Saudi Arabia
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Proposed changes in tennis structure include two main proposals: Grand Slam-driven and ATP-driven, with involvement of Saudi Arabia's Private Investment Fund. The goal is to create a new Premier Tour and Contenders Tour. These changes aim to increase viewership, attract more sponsorship deals, and address the sport's underperformance. Additionally, there is an exploration of combined commercial entity through ATP and WTA collaboration, with the formation of a combined commercial entity to ma...