Square for Restaurants: Overcoming Adoption Barriers

As a Product Manager with a focus on technology, the low adoption of Square for Restaurants presents a crucial challenge. The current barriers to adoption include low awareness, unclear value, and high switching costs. The target audience comprises small to medium-sized restaurants and large full-service restaurants. The go-to-market plan involves improving the acquisition funnel, increasing partnerships, and co-branded promotions. The team vision is to create a high-performing team. The...